Hi, I’m Akshay and I try accounting software so you don’t have to.

Here at ASE, my mission is to help you seamlessly find the right accounting software for your unique needs, so that you can focus on the more important task of running your business. My vision is for ASE to become the web’s leading resource for in-depth and impartial advice on accounting software.

I am the sole designer and writer behind Accounting Software Expert. I maintain a side-by-side comparison table and run tests to find out who ranks the best, using a wide range of criteria. I also intend to check every review every 6 months to make sure they're up to date.

I decided to start Accounting Software Expert in 2018 after struggling to find the right information as I searched for accounting software for a family business. When I started out, I didn’t know the first thing about accounting software. It definitely wasn’t an ideal starting position – which probably sounds familiar to someone just starting out, like you!

My site is different to others because I’ve spent the time actually analyzing the most popular accounting software providers, instead of just testing them in a superficial way. It’s taken me hundreds of hours of hands-on experience to get to grips with the ins and outs. I’ve signed up to each, used all of the features,  identified the pros and cons of each and – while there’s always more to learn – I’m in a great position to offer you the support I never had when starting out.

I’m absolutely committed to providing quality, unbiased information to you, so that you can make the best decisions for yourself and your business. Note that I've intended for this website to be a resource for freelancers, and small and medium sized businesses, where the accounting needs are relatively straightforward. If you're a larger enterprise, then your accounting function will likely be more complex, so it's worth getting some tailored advice.

If you have any questions or comments on the above, please do contact me. I love ideas to improve Accounting Software Expert, so don’t hesitate to send those!

If I can help you to avoid the struggles I went through, then that’s a win in my book!

I genuinely hope I’ve been helpful and good luck!

Thanks,
Akshay